When I looked in detail at the pictures from Samsung's X360 launch I realised I'd seen the diminutive lappy before – in Korea. As you might recall from earlier blogs, I went for a good look around Samsung's factory in May.
Unfortunately under the restriction of a non-disclosure agreement, it was impossible to report on some of the stuff we were shown at the time, but I remember the X360 well (not that it had a name then).
At the time, one of the things I reported on was that Samsung was considering launching an Eee PC rival. But I no longer think that's the case. Samsung were clearly uneasy about the concept of a low-cost netbook for fear of it damaging its 'normal' laptop sales. I can certainly see that point- mostly because most consumsers still don't understand what a netbook can and can't offer them.
Design, design, design
The X360 unit I handled wasn't quite final, but I had one overriding impression; while it was nice and thin and sleek, it didn't have any of the style nous of the MacBook Air.
Now, that's not to say I discount it as a contender. After all, Samsung's foothold in the laptop market is growing and there are a hell of a lot of purchasers after a fully functional thin and light for whom a MacBook Pro just doesn't fit – not to mention that it's not a natively Windows machine.
However, it still remains that the X360 is somewhat regular in appearance and is hardly a design departure. On that same tour we were also taken to Samsung's Design Center in Seoul where we managed to irritate our hosts by asking why it wasn't possible for PC manufacturers to come up with fantastic looking designs when Apple can. Especially now Apple Intel notebooks are essentially PCs under the hood.
The designers simply shrugged their shoulders and intimated that things were still different. Just how exactly? While nicely thin and light, the X360 is proof that our confusion remains.


